Nafi brand & shop
A sustainable baby brand made for Shopify, celebrating quality pieces crafted from natural fibres.
Design:
Michelle Murvai
Process:
Web Design, UI Design, UX Writing, Branding
Scope:
3 months
Toolkit:
Adobe Creative Suite, Figma, Shopify
Pilio's showcase brand Nafi, developed in partnership with SAMA^Verte, is a new baby line designed with sustainably sourced cotton and wool. As lead brand designer, I created a light and minimal Shopify theme for the client's first collection, with room for the product offering to evolve and grow over time.
Brand Style Guide
Following a collaborative discovery phase, we developed a brand identity rooted in the themes Soft, Playful, Muted, Natural, and Grounded.
A gentle colour palette complements a warm typography that blends modern geometric typefaces with soft, rounded serifs for a contemporary feel with a touch of nostalgia.
